"the inmates are taking over the asylum"

- Richard rowland,

metro pictures 1919

In the year 1919, a disgruntled Charlie Chaplin found himself in an all-too-familiar battle with Hollywood studios over financing and creative control of his projects.

This time, it pushed him over the edge, triggering his unprecedented crusade to break free from the iron-fisted gatekeepers of the entertainment industry.

His partners crime?

✔️ Mega actor Douglas Fairbanks, nicknamed "The King of Hollywood"

✔️ Superstar Mary Pickford, aka "The Queen of Hollywood" and "America's Sweetheart"

✔️ The man responsible for turning filmmaking into an art form, DW Griffith, aka "The Father of Film Technique"


Together, they would form a legendary company whose effects can still be felt today.

It was the formation of the first independent, artist-owned and operated film studio" United Artists. Its premise was to allow artists to control their own interests rather than being dependent on commercial studios.

This rebellion sparked the cynical quote above ("The inmates are taking over the asylum") by Richard Rowland of Metro Pictures, five years before it merged with the Goldwyn Picture Corp. to form MGM.
The quote reveals a lot about how studios thought of actors as crazy prisoners of the system, and just how absurd they thought this idea to be. After all, mere artists wouldn't be capable of executing such a business venture.

He was dead wrong.

ATI's mission is to carry on the mission that UA started by equipping AWP's (actor-writer-producers) with the strategies, systems, tools, guidance, and business acumen needed not just to survive, but thrive in the ever-changing film, television and new-media markets.

- Daniel Brea, Founder & CEO

About ATI

ATI serves industry creatives such as actors, writers, filmmakers, directors and producers

by providing them with mentorship, education, and the tools necessary to build and shape their own,

independent creative careers in the new world of film, television and commercial video production.

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The Core Team

Meet the people who make ATI what it is

Michael Robert Kessler is an Actor, producer, director, and writer with nearly 20 years of experience. He co-founded Bad Monkey Pictures, known for producing bold and unconventional films under the mantra “We create beautifully weird shit.” Originally trained as an actor under Gary Imhoff (Beverly Hills Playhouse) and in improv at Second City, Michael brings a unique performer’s perspective to his filmmaking. His style has been described as having a keen artistic sensibility and a love for the bizarre. He is also a graduate of our earliest mentorship program, where he refined the Proof of Concept short film methods that became the foundation of his company’s ethos. Michael is proof of concept himself – a graduate of our mentorship who built a career using its principles. Now a creative and professional production strategy coach in the program, he shows you how to embrace your unique voice, channel it into original work, and navigate festivals and funding. Relatable and resourceful he demonstrates how to evolve from dreamer to award-winning filmmaker.

Michael Robert Kessler
Michael Robert Kessler
Mentor & Enrollment Director

An award-winning actor, writer and producer with deep roots in both indie film and commercial production. From a military family in San Diego and a UC Santa Barbara graduate, Sean has spent 15 years in Los Angeles working across stage, film, and television. He is, at the time of this writing, producing a tv series with Sam Elliott, his last feature film just went up on Hulu, and he’s worked on projects like Dreambox starring Clive Owen and over 100 other productions, ranging from commercials for Microsoft to films distributed on Netflix and Gravitas Ventures. His production company has produced multiple films, including Steve Pink’s The Wheel (Played at TIFF and featured Sean as an actor) and Shane D. Stanger’s Good Bad Things. He also directed the pilot Helmet and an Augmented Reality project with Metastage to aid veterans with PTSD – a cause close to his heart. Sean epitomizes the modern actor-creator, showing how to wear multiple hats while building a purposeful career. With festival premieres, streaming deals, and commercial expertise, he teaches you how to leverage your work across multiple platforms. His leadership, personal storytelling, and collaborative style make him an empathetic mentor who helps creatives align their art with both personal meaning and market success.

Sean Crampton
Sean Crampton
Mentor & Writing Coach

Amanda is your go-to support manager for all tech, access or general inquiries. She checks her email multiple times per day, ensures your requests get addressed and makes sure communications reach the relevant team members.

Amanda B
Amanda B
Client Success & Support Manager

Daniel Brea is an award-winning media producer, director and entrepreneur. He began his career after serving as a special forces anti-terror commando, launching into professional film production in Europe. Over the years, Brea founded multiple production and consulting companies, including Brea Films, Supergiant Studios and Dream Reach Media. As a producer-director, he has created content across formats – from narrative shorts and documentaries to viral videos and brand campaigns – for major clients such as T-Mobile, Bazooka Joe, and Major League Baseball. One of his comedic sketches, “The Millennial Job Interview,” exploded online and amassed nearly 200 million views, exemplifying Brea’s ability to create impactful viral media. He is also a Producers Council level member of the Producers Guild of America (PGA) and serves as a board member for the Child Safety Network.

Daniel Brea
Daniel Brea
Founder & Mentor

Sajjad and his team serve our private mentorship and software tool clients with hands-on guidance and tech support so they can focus more on being creative, producing great films, building profitable companies and enjoying life.

Sajjad R.
Sajjad R.
Private Client & SaaS Tech Support

Max is the ATI master of loose ends and the glue that holds everything together. He operates quietly from his secret lair in the mountains of a secret country, somewhere in the world. Max is always on the go while somehow managing to ATI going at the same time. Nobody knows how he does it, but some of us have speculated that he's either Tony Stark or Bruce Wayne.

Max Littleton
Max Littleton
Administrative Assistant

Some Featured Guest Mentors

The ATI Community has enjoyed many notable guest coaches and mentors for our members, from Oscar winning producers to sales and talent agents.