About ATI

ATI serves industry creatives such as actors, writers, filmmakers, directors and producers

by providing them with mentorship, education, and the tools necessary to build and shape their own,

independent creative careers in the new world of film, television and commercial video production.

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The Core Team

Meet the people who make ATI what it is

Michael Robert Kessler is an Actor, producer, director, and writer with nearly 20 years of experience. He co-founded Bad Monkey Pictures, known for producing bold and unconventional films under the mantra “We create beautifully weird shit.” Originally trained as an actor under Gary Imhoff (Beverly Hills Playhouse) and in improv at Second City, Michael brings a unique performer’s perspective to his filmmaking. His style has been described as having a keen artistic sensibility and a love for the bizarre. He is also a graduate of our earliest mentorship program, where he refined the Proof of Concept short film methods that became the foundation of his company’s ethos. Michael is proof of concept himself – a graduate of our mentorship who built a career using its principles. Now a creative and professional production strategy coach in the program, he shows you how to embrace your unique voice, channel it into original work, and navigate festivals and funding. Relatable and resourceful he demonstrates how to evolve from dreamer to award-winning filmmaker.

Michael Robert Kessler
Michael Robert Kessler
Mentor & Enrollment Director

An award-winning actor, writer and producer with deep roots in both indie film and commercial production. From a military family in San Diego and a UC Santa Barbara graduate, Sean has spent 15 years in Los Angeles working across stage, film, and television. He is, at the time of this writing, producing a tv series with Sam Elliott, his last feature film just went up on Hulu, and he’s worked on projects like Dreambox starring Clive Owen and over 100 other productions, ranging from commercials for Microsoft to films distributed on Netflix and Gravitas Ventures. His production company has produced multiple films, including Steve Pink’s The Wheel (Played at TIFF and featured Sean as an actor) and Shane D. Stanger’s Good Bad Things. He also directed the pilot Helmet and an Augmented Reality project with Metastage to aid veterans with PTSD – a cause close to his heart. Sean epitomizes the modern actor-creator, showing how to wear multiple hats while building a purposeful career. With festival premieres, streaming deals, and commercial expertise, he teaches you how to leverage your work across multiple platforms. His leadership, personal storytelling, and collaborative style make him an empathetic mentor who helps creatives align their art with both personal meaning and market success.

Sean Crampton
Sean Crampton
Mentor & Writing Coach

Amanda is your go-to support manager for all tech, access or general inquiries. She checks her email multiple times per day, ensures your requests get addressed and makes sure communications reach the relevant team members.

Amanda B
Amanda B
Client Success & Support Manager

Daniel Brea is an award-winning media producer, director and entrepreneur. He began his career after serving as a special forces anti-terror commando, launching into professional film production in Europe. Over the years, Brea founded multiple production and consulting companies, including Brea Films, Supergiant Studios and Dream Reach Media. As a producer-director, he has created content across formats – from narrative shorts and documentaries to viral videos and brand campaigns – for major clients such as T-Mobile, Bazooka Joe, and Major League Baseball. One of his comedic sketches, “The Millennial Job Interview,” exploded online and amassed nearly 200 million views, exemplifying Brea’s ability to create impactful viral media. He is also a Producers Council level member of the Producers Guild of America (PGA) and serves as a board member for the Child Safety Network.

Daniel Brea
Daniel Brea
Founder & Mentor

Sajjad and his team serve our private mentorship and software tool clients with hands-on guidance and tech support so they can focus more on being creative, producing great films, building profitable companies and enjoying life.

Sajjad R.
Sajjad R.
Private Client & SaaS Tech Support

Max is the ATI master of loose ends and the glue that holds everything together. He operates quietly from his secret lair in the mountains of a secret country, somewhere in the world. Max is always on the go while somehow managing to ATI going at the same time. Nobody knows how he does it, but some of us have speculated that he's either Tony Stark or Bruce Wayne.

Max Littleton
Max Littleton
Administrative Assistant

Some Featured Guest Mentors

The ATI Community has enjoyed many notable guest coaches and mentors for our members, from Oscar winning producers to sales and talent agents.

VIDEO FAQ

Why You Feel Stuck

Many creatives feel a growing friction between their capability and their lived reality. Training deepens, awareness expands, yet momentum remains inconsistent. This tension emerges from how modern creative careers actually move. Visibility, leverage, and continuity shape outcomes over time. The gap you feel reflects a mismatch between inherited career assumptions and present day conditions. The videos below explore that gap and outline a grounded way forward.

The Real Problem Creatives Face Is Control and Cash Flow

Video Length: 02:57

Creatives With Training Are Stuck Because the System Changed

Video Length: 01:06

The Gap Between Your Life and Your Creative Self

Video Length: 01:25

WHAT MOST CREATIVES GET WRONG

Many creatives invest heavily in gear, craft development, and mindset work. These efforts build capability and awareness. Outcomes over time depend on how that work sits inside a larger career structure. Income fluctuation, long gaps between gigs, and creative dependence often persist even alongside visible success.

Momentum grows when time, income, and creative output reinforce each other within a single ecosystem. Alignment creates continuity. Structure and ownership shape how progress compounds. The videos below explore how this shift changes the pace and direction of a career.

Why Day Jobs Quietly Steal Compounding Time From Creatives

Video Length: 00:44

Why Relying on Films to Pay You Breaks Creative Careers

Video Length: 01:45

The Question That Separates Hobbyists From Lifelong Creators

Video Length: 01:14

THE MODEL THAT WORKS NOW

Sustainable creative careers follow a clear sequence. Leverage comes first. Leverage forms through proof of concept, narrative clarity, and systems that convert attention into projects and income. Structure provides a stable container for creativity and momentum.

A focused production company creates this leverage. Services build stability and expertise. Stability removes pressure from creative work. From this foundation, creative output expands with freedom, intention, and continuity. The videos below outline how this sequence works in practice.

The Core Formula That Creates
Powerful Leverage for Creatives

Video Length: 00:27

The "Cruise Ship": Why Creative Fulfillment
Needs an Engine Underneath It

Video Length: 01:39

Why a Niche Production Company
Creates Scale and Freedom

Video Length: 00:44

How a Production Company Creates Income and Supports a Creative Career

Video Length: 03:58

HOW THIS PLAYS OUT OVER TIME

Careers evolve in stages. Direction comes first. Skill development follows. Income systems create consistency. Delegation restores time. Creative autonomy grows as structure solidifies.

Progress feels calmer when sequence guides action. Productivity improves through clarity, organization, and emotional steadiness. Momentum builds as alignment deepens and effort compounds naturally. The videos below walk through these stages and how they unfold over time.

The Stages That Turn Creative Direction
Into Sustainable Momentum

Video Length: 01:27

Stress Free Productivity
Comes From Clarity and Structure

Video Length: 01:24

WHAT THIS ACTUALLY LOOKS LIKE

The work stays light, flexible, and mobile. Teams form around projects with intention. Collaboration remains focused and responsive. Systems support consistent quality while allowing work to move fluidly across locations and schedules.

Weekly structure guides execution without rigidity. Each phase builds on the last, translating vision into deliverables, clients, income, and reclaimed creative time. The videos below show how this rhythm works in practice.

What We Actually Do
and Why Independence Comes First

Video Length: 00:51

The Weekly Structure
That Turns Creative Vision Into Execution

Video Length: 03:55

WHO THIS IS FOR

This path serves video & film creatives across experience levels. Some arrive early in their journey. Others bring years of experience, training or major credits. What connects them is a shared desire for autonomy, stability, and creative ownership.

The system supports people who value depth, responsibility, and sustained creative agency. The videos below help clarify whether this approach aligns with how you want to work and live.

Who This System Is Built For
and Why It Works

Video Length: 01:01

Example: What Major Actors Build to
Regain Control of Their Careers

Video Length: 03:04

WHY THIS IS SAFE

Guidance compresses time. Mentorship reduces costly detours. Community replaces isolation with shared momentum.

This framework grows from lived experience, real projects, and repeated outcomes. It emphasizes execution, support, and sustainability. Progress unfolds at a human pace, with access that remains available as your work and responsibilities evolve. The videos below explain how this support functions in practice.

Why Mentorship Compresses Time and Accelerates Creative Careers

Video Length: 01:23

What I (Daniel Brea) Built Myself and How the Model Translates

Video Length: 00:45

The Playbook Built From Real Creative Wins

Video Length: 00:45

WHAT YOU WILL BUILD

You build a real, media driven business that funds your creative life. The structure scales while protecting time, focus, and sensitivity. Income and artistry move together within a system designed for sustainability.

The result is autonomy, clarity, and momentum grounded in structures you understand and direct. The videos below outline what this looks like as it takes shape over time.

What You Will Build Is a Business
That Funds Your Creative Life

Video Length: 00:22

What We Teach
Is Independence Through Structure

Video Length: 01:42